‘Blinding Lights’ singer, The Weeknd continues to show love to those in need and give to the less privillege, in 2020 alone he donated $1 million to COVID-19 relief and then another $500,000 to social justice organizations such as Black Lives Matter, Colin Kaepernick’s Know Your Rights camp and National Bailout.
The singer has now announced that he will be donating the sum of $1 million dollars in food aid to his homeland of Ethiopia where conflict is currently taking place.
“My heart breaks for my people of Ethiopia as innocent civilians ranging from small children to the elderly are being senselessly murdered and entire villages are being displaced out of fear and destruction,” he wrote. “I will be donating $1 million to provide 2 million meals through the United Nations World Food Programme and encourage those who can to please give as well.”
Both of The Weeknd’s parents, Makkonen and Samra Tesfaye, were born in Ethiopia and immigrated to Canada before their son was born. The Weeknd recently released a new song titled ‘The Source’ through new crypto technology NFT.
NFTs are a class of cryptocurrency assets in which each item or token, is entirely unique and are becoming the hot commodity at a time when artists of all kind are finding new avenues to make money. It’s a unique sale where it’s attached with a computer code so that only one person than own that piece.
The Weeknd said: “Blockchain is democratizing an industry that has historically been kept shut by the gatekeepers. I’ve always been looking for ways to innovate for fans and shift this archaic music biz and seeing NFT’s allowing creators to be seen and heard more than ever before on their terms is profoundly exciting. I intend to contribute to this movement and can see that very soon it will be weaved into the music industry’s mechanics.”